Marketing

Product Marketing Manager

Oakland, CA

Location: Oakland, CA

Compensation: commensurate with experience

Lucid is looking for a strategic marketer and storyteller to help drive adoption of Lucid’s unique cloud-based building management solutions. This role reports to the VP of Marketing and is responsible for developing compelling product positioning, enabling our sales team, creating thought leadership content, and educating our customers.


The ideal candidate understands the needs of building operators, facility managers, and building owners. They are passionate about being the voice of the customer, and steeped in leading-edge building and energy management technologies. This is a chance to lead a transformation in how building operators leverage building data and technology to create more efficient building management.

Role and Responsibilities

· Collaborate cross-functionally with company executives, engineering, product management and sales teams on product and marketing strategy and execution

· Develop marketing and sales enablement materials to support and drive product growth: sales decks, product collateral, case studies, and trainings

· Initiate and gather research for market insights and competitive analyses

· Develop thought leadership content to support communications and positioning goals: blog posts, white papers, contributed articles

· Provide direction into the product roadmap and manage product launches

Required Qualifications

· Bachelor’s degree required

· 3-5 years’ experience with at least 1 year in a product marketing role

· Deep understanding of building and energy management technology

· Proven ability in developing effective, impactful market-facing materials

· Demonstrated success leading cross-functional projects

· Exceptional communication and writing skills - ability to translate complex technologies and methodologies into digestible, benefits-focused pieces

· Strong project management skills, well-organized and strong attention to detail



Compensation & Perks

  • Competitive compensation package including excellent family medical, dental, and vision insurance and stock options
  • Healthy, productive, world-class work environment
  • Easily accessible by BART
  • Company retreats and parties with your colleagues